Collaborations

Rita Ora partners with Absolut Vodka


12 10 2017

Rita Ora has partnered with Absolut Vodka to launch a new campaign, Create a Better Tomorrow, Tonight.

As part of the campaign, the vodka brand is launching The Open Mic Project, an online platform which aims to 'give all people a voice' by encouraging them to submit their own 'stories of acceptance', which Ora will then use to inspire a new song. The I Will Never Let You Down hitmaker commented 'As a refugee, I know first hand how isolating it can feel to be misrepresented in the face of adversity. I'm excited to join Absolut with The Open Mic Project because we're using music as a way to bring people together. From sharing my own story to spotlighting others, we're bringing the issue of acceptance to a global stage and changing today's current chat to be more inclusive'.

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